@incollection{takhtamysheva_serious_2012,
 abstract = {Conducting surveys is a time consuming and often expensive process. One of the main hurdles is motivating people to participate. The project presented herein proposes a playful approach, distributed via social network environments, where participants are intrinsically motivated to participate. A first evaluation showed an increased incentive to recommend friends to participate in the survey, as well as a preference of the playful approach to conducting surveys in general.},
 author = {Takhtamysheva, Aneta and Smeddinck, Jan},
 booktitle = {Entertainment Computing - ICEC 2012},
 copyright = {©2012 Springer-Verlag Berlin Heidelberg},
 editor = {Herrlich, Marc and Malaka, Rainer and Masuch, Maic},
 isbn = {978-3-642-33541-9 978-3-642-33542-6},
 keywords = {Computer Graphics, User Interfaces and Human Computer Interaction, Personal Computing, Computers and Education, Media Design, Computer Appl. in Arts and Humanities, Social networks, social gaming, social media, playful applications, opinion-mining, survey},
 number = {7522},
 pages = {449--452},
 publisher = {Springer Berlin Heidelberg},
 series = {Lecture Notes in Computer Science},
 title = {Serious Questions in Playful Questionnaires},
 url = {http://link.springer.com/chapter/10.1007/978-3-642-33542-6_50},
 urldate = {2013-01-31},
 year = {2012}
}