Recent reports highlight the need for sustainable diets, defined by the FAO as providing food and nutrition security with low environmental impact for present and future generations. Sustainable diets require an increase in consumption of plants and fungi. However, changing food consumption behaviour is challenging and more so across all segments of the population in a short period of time. Thus, building on our research, which identified segments to increase pulses consumption and recent work by the Vegan Society on pathways for adoption of plant-based diets, this project aims to understand data gaps on transitions to sustainable diets. We also aim to collect quantitative evidence on the knowledge, beliefs, attitudes and behaviours towards sustainable diets in a sample of the British population. This is the first step towards developing a survey instrument to conduct a longitudinal study of transitions to sustainable diets for which we aim to apply for follow-on funding
This project is part of the N8 AgriFood Resilience Programme.